Having Apple stores built into prominent historic buildings with classical architecture gives the impression of permanence, stability, safety, taste and importance.
Banks, libraries, museums and government offices were originally in buildings like these in the 19th and first half of the twentieth century conveying the same messages.
The juxtaposition of Apple's signature minimalist decor and furnishings give them new life and add a sense of timelessness.
These are Apple's cathedrals.
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Amazon Q3 Results
Tim Carmody, The Verge:
On Thursday, Amazon reported an operating profit of $107 million on $12.83 billion in net sales. Last quarter, the company bagged $192 million on sales of $13.18 billion; a year ago (also a useful comparison, since retail sales are seasonal), it earned $201 million on sales of $9.91 billion. So even though it sold slightly less in the quarter, year-over-year, Amazon continues to grow like gangbusters: 29%, according to the official release.
$107 million in profit for the quarter. That compares well to Apple's $97 million in profit (per day) for the same quarter.
Full article is online now
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