These giant two-page USAToday centerfold print ads for Apple products also appear in the WSJ, LA Times, NY Times, etc.
Notice that the TV ad and the print ads never use the Apple logo, just the slogan "Designed by Apple in California."
Their name "Apple" is never spoken
I can imagine Don Draper, the Mad Men protagonist, pitching this campaign.
I can hear him in my head doing the voice over for the TV spots.
The minimalist soundtrack immediately grabs the viewers' attention even though they may not be watching the screen at the time.
Nicely done
The script for the TV spots and the copy for the print ads are the same
The products are so well known by now, they are never mentioned by name in the ads
Just photos of people enjoying them as in the TV spot
This photo of the 2 pg. ad in the USA Today Wed.June 26 ad was taken with my iPhone without flash or correction.
USA Today centerfold 2 page print ads accompany TV spots
All you see in this ad is a pair of earbuds with their distinctive white cables being shared.
In fact you only see one earbud
From Apple website
Of course people who believe they can measure such things disagree.
Those same people didn't like the "Here's to the crazy ones" Campaign either
Which is what I believe Apple is going for during a time period where they haven't a new killer product to promote
The ads are saying, we're still here, we're busy creating the things you love to use over and over again
Be patient and the magic will return
This is the way Apple says they are the number one company in the world to the world
They aren't concerned about "surveys"
'Designed by Apple in California' ad ranks poorly in consumer survey
Oh, here's a survey now
After 289 K votes, 66% are in favor of iOS 7's new icons
iOS 7: Catch me if you can
"Try copying this, assholes"
Fear of Flying
What if Apple didn't build its new 'spaceship' campus?
Apple Campus 2: Draft report released, public meeting June 26
Spotify and their ilk have been robbing artists and writers blind like Napster did
Apple steps in once again to save them
This is good
Apple sends out iTunes Radio licensing deals to independent labels
Apple's way of saying the judge is obviously being paid-off or a complete brain dead useless idiot.
Apple says it may file new patent suit targeting Samsung Galaxy S4
Open is always better
Android accounts for 92% of mobile malware, malicious apps increase 614%
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