Apple will sell more devices and apps to the Enterprise now
IBM is now an IT distribution channel for Apple
Tim Cook worked at IBM's personal computer division for 12 years
He knows their culture well
This is Apple getting the feel for today's Enterprise in order to remake it in their own image
What Apple, Inc. gets from its new iOS partnership with IBM
...With a major ally in IBM helping to sell its products, Apple will likely face less overtly deceptive media coverage denying the now clear and obvious shift occurring as conventional PCs are replaced and augmented by more mobile—and much easier to manage—post PC devices.
With only a 3% share of revenue growth, IBM had to do something, and Apple is their savior.
IBM goes full-bore on an Apple-based enterprise strategy
Apple and IBM: What the analysts are saying (video)
Look at the door for reference of scale
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