Angela Ahrendts drops into new Apple Keystone store
Congratulations to our amazing team and customers in Indianapolis on their beautiful new store at Keystone.
She was back in her home town to speak at Women's Fund
Indiana businessman, Tony Cardenas, with Angela Ahrendts in the new Keystone store's Forum
Above and below the fold on the front page of the IndySTAR: Apple Store re-opening
Hoosier Exec transforms Apple Store
IndySTAR photos, video, and story
IndySTAR: Apple unveils new store design in Indy (video)
Above: The Avenue
"This is one of the new store designs we're starting to roll out in America," she told IndyStar in an exclusive interview. "We have been intentionally reinvesting in the fleet in America because we had about half of the stores that were opened before the iPhone launched in '07.
Above: The Grove
Above & Below: The Forum
"I always tell our team that retail is the online store and the physical store," Ahrendts said. "We're not competing against one another because it should be one seamless customer journey."
..."The Plan is to increase traffic dramatically"
Above: The Grove
Above: The Plaza
"One of the things we tried to do in the new store design is this floor is the same floor that's coming in, in the new campus and these stools are from the new campus," Ahrendts said. "It's not about anybody coming in and putting their own touches on it, it's about making anything anybody sees from Apple feel like one.
"My eyes were just trained to connect all the dots."
On a beautiful autumn saturday afternoon in Indianapolis: Apple brings the outdoors inside.
Genius Grove and Plaza at Keystone Apple Store
The photos above and below show how the indoor ficus trees in the Grove line up with the outdoor Maples on the Plaza
Eight ficus indoors and eight maples outdoors perfectly in line like an orchard, that is another thing that will tie in the stores to Apple Campus 2, an Orchard, that has yet to be planted at AC2.
In preparation for Angela Ahrendts' visit to Indianapolis
Apple corrected contractor's concrete work in front of Keystone store
Below: Before Ahrendts' visit, contractors tore out the concrete pads on both sides of the glass storefront extending out from the Apple logo to the parking lot curb. Notice the short horizontal expansion joints between segments of concrete in this before photo.
Below: Workers jackhammered and removed the first concrete installation that looked like the one above
Below: Then they re-poured one long slab perpendicular to the store's front column
Below: Final installation with the cut lines and expansion joint re-installed
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