A new cheaper iPad mini? Are you kidding me?
Anybody thinking that Apple was going to compete on price doesn't know Apple.
Apple is the leader, not among the followers.
How the market reacted to the iPad mini's starting price
Apple doesn't need a $200 iPad Mini
iPad is ramping faster than iPhone
iPad mini will accelerate this
The next 100 million iPads
Apple's iPad mini: What the analysts are saying
Apple broke cycle to introduce the new 4G iPad nearly 5 months earlier than their last release which felt like an interim model.
For Apple, that's an aggressive move, and it means that they intend to stay out front with tablets, not ceding any ground to Google-sung and their ilk.
They're also competing against themselves with their own iPad mini introduction.
This follows what they have done with the iPod releases in the past.
Basically the iPad is a big iPodTouch, an iPhone without the phone.
Thunderbolt or Lighting are now deployed across their entire range of products except for the tv.
Apple announces 4th-gen iPad with A6X CPU, FaceTime HD camera
Why did Apple launch the iPad 4 now?
"But I think the iPad refresh is also a matter of timing.
In the past, Apple's product launches were spread out across the year. A new iPhone would pop up during the summer. A new iPad would appear in March. The company now seems more intent on releasing its new products, especially its mobile products, all around the same time.
So, each new iPhone debuts in September. Each new iPad Mini will debut in October. And now, each new 9.7-inch iPad will also likely debut in October. This timing puts all the products under the same seasonal umbrella. And more importantly, it ensures that Apple has a host of new devices ready in time for the critical holiday demand."
Apple's iPhone accounts for 77% of AT&T's 6.1M smartphone activations
New iMacs expected to quadruple Apple's dismal Q3 desktop shipments
Impressive specs and instant on
How Apple made the iPad mini 23% thinner and 53% lighter
Is Serlet coming back to Apple?
I spotted him in this audience pan shot.
Departed Apple executive Bertrand Serlet was in attendance at iPad mini event
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